My pro-typical customer would be between the ages of 18-25 and would be college student currently enrolled at University of Florida with 12 credit hours. This pro-typical customer lives off campus, commutes by bus or walks to locations nearby. They live in a location where there are that many restaurants in the surrounding area. My customer has a really busy schedule. They get up at 8 am in the morning to attend their morning class and by 4 pm they are done with all of their classes. But since my customer is an extrovert and competitive and loves to participate in clubs and community service projects, they get done from classes and school activities by 8 pm. With such a hectic lifestyle its easy to ignore ones own health and indulge in unhealthy lifestyle choices, my customer being a big fitness freak likes to keep track of her health goes to the gym at night. During the day they dont have time to stop and grab lunch and hence after all work is completed they decide to come home, cook themselves a nice meal, watch a Netflix show and then go to bed.
The similarity me and my pro-typical customer share are that I too am enrolled in 3, 4 credit hour classes and get done by 4 pm. Even though all my classes are online, I prefer attending in person lectures since I am able to comprehend and understand the course better. I too have a busy and hectic schedule and only get time to have one proper meal a day that I cook for myself at night when I go home. Obviously no meal is complete without some kind of a show. This isnt a coincidence because mostly all college students lead this hectic lifestyle and are trying to find a balance between their academic and social life.
Hi Maha,
ReplyDeleteI think you did a really good job giving as many details as possible about the character that you would create. It was interesting to see that you shared so many similarities with your character as I seemed to as well. I guess we are all making a product that we deem necessary and therefor are the target customer all along.
Hey Maha,
ReplyDeleteIt's crazy how specific yours is, yet how relatable it is for so many people. I never considered just how similar the college life can be person to person when you look at their daily routine. I'm sure there's many businesses creating scenarios like that to build a prototype customer.
You're doing great! Don't let the isolation get to you :)
Hey Maha,
ReplyDeleteI really enjoyed reading about your typical customer. I find it awesome that your typical customers are basically full time college students. Being a college student we all kind of have similar daily routines based on if your class is in person or not. The advantages for me are that my classes are online so I can have more flexibility on making food.
Hi Maha,
ReplyDeleteGreat job on creating and describing your avatar very clearly. Your prototypical client seems to be your average college student who is consumed by their studies and does not leave the library until very late. This could lead to, as you pointed out, a very unhealthy lifestyle caused by stress. Their days would be vastly improved with your product.