25 A WHATS NEXT

EXISTING MARKET

I think what’s next for my venture, as a result of feedback from potential feedback from customers, is supplying packaged healthy meal plans to offices by offering monthly subscriptions. A lot of people working in offices get short lunch breaks and hence don’t get enough time to get meals due to the hassle of long lines etc. So by speaking to a few potential customers, they said that either I could provide them with ready made meals that they can freeze in their homes and warm it up when hungry or I could just deliver them meals during office hours. Another thing they are looking for is a variety in terms of taste and different cuisines. People are tired of having the same burger, pizza, salad and sandwiches and want to expand their palette so maybe introducing items like quinoa salad, chicken tikka with a flax seed wrap, almond flour beef tortillas serviced with beef , cauliflower rice served with chicken parmesan is something people are willing to try. For my venture, if I feel its working in the long run I plan on starting a health café.

NEW MARKET.

Since my main targets are college students, I think the next part of my market that I would like to target are supplying to non-profit organization schools. Students coming from underprivileged backgrounds have limited resources available and hence resort to cheapest options available because they have no other way. Due to such restrictions, they aren’t aware of how their unhealthy eating habits can cause them problems in the long run. I have taught in NGO schools for a few years and hence have gained relevant experience and skills as to how to target such markets. The first most important thing is to conduct workshops with health experts who can explain to them the adverse effects of unhealthy eating habits and how healthy eating habits can be made affordable if done the right way. Then I would contact important agencies who could sponsor my product so I can successfully supply schools with ready to eat meals that targets all nutritional deficiencies. Eating healthy helps improve our cognitive function, helps us focus and retain information.  I have spoken to a few teachers from these schools and gotten some valuable insight. A lot of students who show up don’t have meals in a day and survive on snacks so I think this kind of an idea would be really helpful. This market is more attractive for me because I have always wanted to set up my own NGO and help give back to the society that played an important part in my growth.